Our capabilities originate on the strategic side, not the tactical side. Therefore they can constitute an almost infinite degree of variations on a given theme. However, as methodologies, they can be categorized broadly as follows:

• Surveying
• Interviewing
• Focus groups
• Personal to Person interviews
• Opinion polling

Results Orientation:

By utilizing some or all of the methodologies indicated above, the following characteristics can be determined.

• Selectivity: demographic, psychographic, economic, lifestyle research and analysis
• Preference
• Market niches, segments, populations
• Brand determination/analysis
• Positioning determination/analysis
• Competitive analysis: primary, secondary, tertiary, direct/indirect
• Program fulfillment
• Advisory services
• Market planning: Creation of a strategic marketing plan that requires similar steps to the strategic plan process but with greater emphasis on segmenting, targeting, positioning, branding and marketing-mix strategies.